I have a Master of Science degree in Mass Communications and Television Production which I earned with Honors. As an Assistant Professor teaching Mass Media and Society to journalism, communications, radio, television, and film college students, I used my “social scientist” lens to demonstrate how character portrayal and characterization – begins and ends with an advertising framework. In other words, what attracts eyeballs also attracts dollars: It is really all about money. Once you begin to understand the framework of the media industry in America, the sooner you will throw away your television, and encourage others to do the same. I also assigned my students to track the amount of time spent engaged with media. I asked them to keep a daily media journal – it changed their lives, and their media consumption habits. Consuming too much television will also make you sedentary, fat and in some cases easily manipulated because you are “targeted” all day, every day. Televisions are an expense most of us really don’t need, and they emit radiation and disproportionately large amounts negative images of black people, shared to billions in America and around the world, 24/7, translated into thousands of languages, broadcast into hundreds of millions of people of homes, which most modern viewers consume daily sometimes for an entire lifetime. It’s no wonder we’re in the situation we’re in.
My theory has always been that if we used television as a medium for social and racial learning, we could all live better lives. Live our best lives, without the veil of racialism and racism preventing us from our Constitutional right to the pursuit of liberty and happiness.
